2019 Pantone Color of the Year

It’s officially here! The Pantone color of the year has been announced and I couldn’t be more excited!

16-1546 Living Coral has me living and looking forward to all of the new inventory we are going to get in coral!

From the Pantone website, the reason Living Coral was chosen this year is:

"Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression."

Here at the Jo & Grey headquarters, we couldn’t agree more! We all love social media and the connectivity it gives us to not only friends and family, but also cultures and parts of the world we may never have the chance of seeing. With the positive, also comes negative, social media has also been used as a sometimes harsh reality check by showing us that not everything is great at all times. Many have thought that coral itself is an amazing habitat for various marine life while also “painting” the ocean with it’s bright colors. Having Living Coral chosen as the Pantone color of the year will hopefully continue to help social media become a fun and nurturing environment while continuing to paint positivity and joyfulness.

If you can’t wait like me, get a head start and buy one of our amazing coral dresses! Are you plus size? Well then you have to get our tie front coral dress! It’s perfect for any weather and the tie makes the size super adjustable and forgiving. We also have this stunning crochet tunic dress with gorgeous neckline detail and 3/4 sleeves!

Not only are we getting this amazing color in more clothing, but we are going to start seeing it increasingly used in accessories, cosmetics, and home decor. What are you most excited to see this gorgeous color used in?

XO,

Crystal